One of the earliest viral advertising campaigns in China’s digital media era for QQ Browser, Tencent.

Developed around year-end internet culture and trending social conversations, the campaign transformed the product's key message “speed” into a highly shareable piece of entertainment.

The campaign reached more than 30 million views and generated over 100,000 shares, becoming one of the most discussed online campaigns of its year. More than a decade later, it continues to attract new audiences and generate engagement, with viewers still commenting on and saving the work today.