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Visual Storytelling
Across Borders
Photo by Pakorn Mairiang
Photo by Gabriel Camelin
LI CHEN
Who I Am
Hello! I’m Li Chen, a director and content strategy consultant from China. Based in Thailand since 2014, I’ve been working in international film production, also as a producer, editor, and documentary cinematographer.
What I‘ve Done
I craft custom creative narratives and visual solutions for clients, weaving in a mindset of digital communication along the way. My clients and collaborators range from start-ups to established brands, from independent artists to cultural organizations and public media platforms. My work spans online campaigns, branded content, documentaries, and narrative short films.
Past collaborations include Tencent, Huawei, BMW China, UNDP, Alliance Française Bangkok, and Thai PBS. I also previously served as Content and Community Moderation Manager at TikTok Thailand.
CHUNLI FILMS
How I Work
My approach to work is rooted in personal experience, aesthetics, and observation. I focus on real human lives and emotions, connecting brands, culture, and audiences.
The Other Part of Me
My work moves across different roles, and my life moves between different worlds.
In this seemingly divided time, I often feel that people are retreating from a continent into islands. And I find myself in between, with one foot here and one foot there.
I believe we share many truths and beliefs, as well as much that cannot be defined. Often, where language falls short, images reach further.
Chunli Films is my personal creative label, currently in the making. I look forward to meeting you here very soon.
You're in the right place
if...
Your project needs
authenticity, humanity, and emotion
Your project needs
authenticity, humanity, and emotion
✔ Documentary and character-driven shorts
✔ NGO, human-centered, educational, or social-issue content
✔ Visual portraits and artistic expressions for artists, creators, and performers
Your brand needs
cross-cultural understanding or cross-border collaboration
Your brand needs
cross-cultural understanding or cross-border collaboration
✔ Thailand-based content shaped by both international and Chinese perspectives
✔ Chinese brands entering Thailand needing content and cultural insight
✔ International expression shaped within a Chinese cultural context
✔ International brands entering China needing narrative direction
You need
a storyteller with aesthetics
You need
a storyteller with aesthetics
✔ Brands seeking commercials without the “commercial feel”
✔ High-aesthetic brand films with narrative sensibility
✔ Emotional cuts, rhythm-driven pieces, and atmosphere films
✔ Premium brands in culture, design, and lifestyle sectors
You need
a long-term creative partner,
not a one-off vendor
You need
a long-term creative partner,
not a one-off vendor
✔ Annual visual planning
✔ Long-term or long-form documentary content systems
✔ Creative direction beyond pure production
✔ A lead who is sensitive to people, communication, and cultural nuance
You need
a creative guidance
You need
a creative guidance
✔ Turning “fuzzy ideas” into actionable directions
✔ Finding your story and discovering how to tell it
✔ Deepening content to make it more human and layered
✔ Elevating the aesthetics so your visuals cut through the noise
Storytelling
has never belonged to films alone.
WHAT CAN I DO
FOR YOU?
What Clients Say
Collaborations
* Video Production *
Online Advertisements
* YouTube Influencer Marketing Campaigns*
Sordor Style, etc
Chunli Films always brings fresh ideas and a distinctive point of view. They’ve helped us build powerful brand impressions through creativity that feels both authentic and surprising. They know how to uncover what makes a brand special and translate that essence into lively visuals. More importantly, they work with genuine passion, a team you can truly trust.
Martin Wu
Growth Lead of SEA
TANTAN
Collaborations
* Video Production *
Huawei Global MBB Forum 2022
Telecom Review Interview Series
Li Chen served as the chief director for our client Huawei’s major conference in Thailand. She was highly professional and thoughtful, always one step ahead in anticipating challenges and coordinating closely with us to minimize on-site risks. Her team, from editing to cinematography, was equally professional.
Fluent in Chinese, English, and Thai, Li made collaboration seamless across all sides. It was truly a pleasure working with her.
Keira Liu
Account Manager
Publicis Sapient
Collaborations
* Video Editing *
Agricultural Technical Assistance in Laos
* Video Production *
Rail Transit Technical Assistance Project in Phuket
Working with Chunli Films has been a great experience. She and her team were flexible, and delivered a high quality video within the provided timeline. I would definitely recommend working with her!
Charlotte Le Layo
Regional Communications Manager
AFD in Southeast Asia
Collaborations
* Video Production *
Brand Store Promo Video
Online Advertisements
Working with Chunli Films was smooth and inspiring from concept to delivery.
Li offered valuable input throughout and captured many spontaneous, beautiful moments on set — a reflection of her creativity, sensitivity, and hands-on dedication.
Christine An
Brand Manager
HEBE Beauty Thailand
Collaborations
* MV Editing & Color Grading *
To Win, Will You Give Up?
Wandering Whale
I’ve worked with Li a few times for filming, editing, and color grading, and she’s always put a lot of care into her work. She doesn’t only do the tasks, but add her creative vision to make the project better. It’s very easy to collaborate and communicate with her, and she’s accommodating to feedback. I think her taste in color grading is excellent, in particular. We barely needed to change anything in that area.
Tamlin.
Artist, Composer, Producer
Clients & Partners
