CONTENT MARKETING
Case Study on a Social App’s Entry
into the Thai Market
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Key Highlights
As OMI’s early-stage partner in the Thai market, we supported the brand in content marketing and localization execution, helping accelerate its growth and establish its long-term position among leading social apps in Thailand.
Services Provided
Cultural Insights & Content Strategy
Local Creative
Cultural Translation & Execution
Influencer Marketing & Resource Matching
Local Coordination & Project Management
Multi-Channel
Offline Activitity
Multi-Media
TOP INFLUENCERS Long-Form Video Marketing
Summary
Connected the brand with top creators, integrating it into their storytelling and driving its first wave of awareness.
Services
Recommendations / Localization / Management
Key Results
Top creator (15M followers) delivered 4.8M+ YouTube views, averaging 1.66M+ per video..
MICRO-INFLUENCERS Seeding Campaign Campaigns
Summary
Ran high-frequency KOC seeding to rapidly penetrate the mass market.
Services
Creator selection / Weekly cycles / Management
Key Results
Activated 200+ micro-influencers in six months across lifestyle, beauty, campus and other verticals.
NICHE SUBCULTURE Content Collaborations
Summary
Matched the brand with suitable ACGN creators, integrating it into their aesthetic style to reach new groups of audiences.
Services
Creator matching / Aesthetic direction / Content coordination
Key Results
Helped building the brand’s ACGN foundation by identifying the right creators and expanding both presence and user penetration.
CROSS-SECTOR MEDIA Collaborative Partnerships
Summary
Connected the brand with multiple platforms to expand opportunities and strengthen campaign impact.
Services
Media & Platform Resource Coordination
Key Results
Coverage across TV programs, online media, portals, and forums.
OFFLINE ACTIVATION Content Amplification Plan
Summary
Enhanced brand relevance through interactive offline experiences.
Service
Event planning / On-site execution / Content generation
Key Results
Produced shareable content that expanded social reach and created memorable touch points.
About Us
We built our team around the unique needs of cross-cultural projects, bringing together a closely collaborative group across Chinese, English, and Thai languages and cultural backgrounds.
From Yen, a passionate local marketer deeply rooted in on-the-ground practice;
to P’Yort, a seasoned photographer and technical specialist;
to Yu, who brings clarity to complex workflows and large datasets through years of experience in digital collaboration and operations;
and to myself, responsible for bridging dual cultural perspectives by ensuring our team accurately understands the client’s intentions while also helping the client see the nuances of the local context.
We work together to turn many things once considered impossible into the possible.
WHAT CLIENTS SAY
Collaborations
* Video Production *
Online Advertisements
* YouTube Influencer Marketing Campaigns*
Sordor Style, etc
Chunli Films always brings fresh ideas and a distinctive point of view. They’ve helped us build powerful brand impressions through creativity that feels both authentic and surprising. They know how to uncover what makes a brand special and translate that essence into lively visuals. More importantly, they work with genuine passion, a team you can truly trust.
Martin Wu
Growth Lead of SEA
TANTAN
Collaborations
* YouTube Influencer Marketing Campaigns *
Epic Time, Nicky Nachat, The Snacks, Starwin Narkthongpet, King SoYer, My Mate Nate, Maomoy, etc
* Micro-Influencer Marketing Campaigns *
200+ influencers across multiple platforms
Since our brand entered the Thai market, we’ve worked closely with Chunli Films on influencer campaigns and on-ground activations.
Li is meticulous and highly capable, always delivering top-quality work on time. Her ability to bridge cultures and align both sides’ goals has made her a true asset in our cross-border collaborations.
Konnie Wu
Marketing Manager
Wink Tech
