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Guide to Living in China
QQ Browser Viral

Sharp storytelling + rapid-fire humor = a cultural viral hit.

A fast-paced viral commercial for Tencent QQ Browser, built around China’s year-end culture of reviewing major events.


 

We selected four defining “speed-related” moments of the year and exaggerated them through sharp visual humor and rapid editing, turning the product’s key feature “speed” into a cultural punchline.


 

The campaign sparked nationwide discussion, was featured by major marketing platforms, and shared by influencers including Kai-Fu Lee. It earned over 30M views and 100K shares, remaining one of China’s most iconic viral ads of its time.

Client: Tencent

Product: QQ Browser

 

Production Company: FingerTime

Producer: Mutu Chen

Director: Li Chen

Director of Photography: Rong Shang

Editor: Li Chen

Guide to Living in China

Let our story unfold

 

© 2025 Chunli Films

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